# Industry Kit Asset Buildout

Internal operator artifact only. Do not publish or link this from the client, advertiser, or owner-facing campaign kit page.

Use this checklist when adapting the Stan's-style campaign kit to another top prospect.

## Required Public Links

- Web preview: campaign landing page
- Email onboarding: `mailto:` link with kit URL and intake request
- SMS onboarding: `sms:` link with kit URL and short intake request
- Asset board: banner, newsletter, print, social, audio, CRM, and owner handoff files
- Pricing route: `$50/mo - 10 published posts` or `Immediate menu`
- CoMSAT/SATCOM kanban card

## Required Assets

- Owner-facing landing page
- 6 banner sizes: leaderboard, medium rectangle, skyscraper, half-page, mobile, social square
- Newsletter block for Sendy or manual placement
- Social caption pack
- Print lot card or service card
- Direct mail postcard
- Radio / podcast / phone-hold script
- CRM drip sequence
- Owner SMS and owner email
- Production kanban JSON
- Linear/Kanban/Manus template
- Pricing menu
- Top 20 prospect board
- SEO meta and JSON-LD

## Intake Needed From Each Prospect

- Business name
- Website
- Logo or brand photo
- Main phone
- Direct follow-up contact
- Best current offer or category focus
- Service area
- 3-6 usable photos
- Compliance notes for regulated claims

## Claim Guardrails

Keep copy category-level until the owner verifies details. Do not promise specific inventory, prices, approvals, rates, coverage, warranties, financing, or availability unless the business confirms the claim before publication.