CoNewsPress showcase campaign

Westminster used-car search, made local.

A complete campaign kit for Stan's Auto Sales: inventory-led visuals, since-1998 local proof, quality-dealer credibility, call-ahead CTAs, Scott Swan direct follow-up, and channels built for newsletter, display, social, direct mail, print, radio, and CRM.

Local lot7192 Newton St, Westminster, CO 80030
Core CTABrowse online, call ahead, test drive local.
Proof pointServing Westminster and Denver-area buyers since 1998.
Hero banner - full-width campaign graphic

Used cars, SUVs, vans, trucks, and wagons in Westminster.

Real inventory photography, sharper showroom styling, and a channel stack that can be sent to owner, advertiser, sales, and newsletter lanes without rebuilding the kit.

Verified public facts

Use Stan's own trust language.

The official site positions Stan's as a Westminster dealer serving the surrounding Denver area since 1998, with affordable pre-owned vehicles, repeat/referral customers, and a family-style sales promise.

  • Two Time State Quality Dealer: 2010 and 2018.
  • Colorado Independent Automobile Dealers Association reference.
  • Main call/text line: (303) 650-1011.
  • Hours: Monday through Saturday, 9 AM to 6 PM; Sunday closed.
Campaign guardrail

Category-level creative only.

Use real inventory photos and broad category copy, then point shoppers to the live inventory page. Do not promise a specific vehicle, price, mileage, approval, warranty, or financing term unless Stan's verifies it immediately before publication.

  • Approved promise: browse, call/text, confirm, visit.
  • Approved categories: cars, SUVs, vans, trucks, wagons.
  • Owner follow-up lane: Scott Swan, (720) 371-5021.
  • Public email from site: stansasllc@gmail.com.

Inventory-first visuals

Lead with real vehicle photography, keep the claims category-level, and use the high-end background system to make a modest local dealer kit feel polished enough to send.

Pre-owned vehicle from Stan's Auto Sales inventory
Vehicle detail from Stan's Auto Sales inventory
Used vehicle listed through Stan's Auto Sales

Your marketing kit

Modeled after the showcase site: compact asset categories, clear deliverables, and every lane tied back to the same inventory-and-call path.

Banner Ads

6 formats

Leaderboard, medium rectangle, skyscraper, half-page, mobile, and social square.

Social Graphics

4 posts

Local search, family driver, weekend reminder, and practical categories.

Lot Card

Print ready

Address, main phone, Scott direct phone, inventory URL, and availability note.

Direct Mail

1 postcard

Neighborhood mailer language for Westminster and north Denver households.

Email Newsletter

1 template

Premium newsletter block with inventory photo, dual CTAs, and contact footer.

Landing Page

1 page

This showcase page, built for owner preview and public campaign routing.

Radio Script

15s spot

Short call-ahead audio spot for local radio, podcast, or phone hold use.

CRM Drip

4 touches

Launch, practical category, weekend reminder, and availability confirmation.

Distribution channels

Same campaign spine, adapted to the channels from the showcase pattern and CoNewsPress send lanes.

Empire-Courier

Local sponsor slot

Use the lot-card offer for north metro readers and regional campaign testing.

Register-Call

Weekly strip

Print-ready address, phone, Scott contact, inventory URL, and availability note.

102.7FM Radio

15s spot

Drive shoppers to call ahead and confirm inventory before visiting Newton Street.

5280.menu

Shop Local card

Position Stan's as a practical local service business, not just an auto listing.

Email Lists

Newsletter block

Send family-car-finder copy to local readers and buyer-intent segments.

Direct Mail

Postcard

Weekend car-search postcard for Westminster, Arvada, Thornton, and north Denver.

Social Queue

4 captions

Inventory-safe posts that do not promise a specific vehicle is still available.

Sales CRM

Scott follow-up

Route direct responses to Scott Swan while preserving the dealership main phone.

Email newsletter

A higher-end email block is included for Sendy or manual newsletter placement, with stronger graphics and channel-safe language.

Ready-to-send copy

Public language stays useful and cautious: no guaranteed approvals, no stale unit claims, and no private pricing in the creative.

Direct mail

Postcard

Your next daily driver may be closer than you think. Browse Stan's Auto Sales in Westminster, then call ahead before you visit.

Display

Banner line

Used cars, SUVs, vans, trucks, and wagons in Westminster. View inventory and confirm availability.

Radio

15 seconds

Looking for a used car close to home? Visit Stan's Auto Sales on Newton Street in Westminster. Ask for Scott before you drive over.

Interactive pricing

Two routes for StansAuto.5280.menu and future industry kits: a monthly content lane or an immediate menu for placing one item right now through CoMSAT/SATCOM.

Immediate placement menu

Pick what needs to go live now

$5 selected for immediate placement
Open Menu Pricing

Production kanban

Full working board for finishing, sending, and tracking the Stan's owner kit without losing the asset spine.

Ready

Owner review linkShare the showcase page and one-paragraph SMS.Owner lane: Scott / Stan's.
Verified public factsAddress, phone, hours, email, since-1998 proof, dealer awards.Source: Stan's official site.
Creative guardrailsNo specific vehicle claims unless inventory is checked same-day.Compliance lane.

Design

Hero / landingOwner-ready page with premium road graphics and inventory photos.File: index.html.
Display setLeaderboard, rectangle, mobile, social, skyscraper, half-page.Folder: banners/.
Email blockSendy/manual newsletter feature with dual CTA and contact footer.Folder: email/.

Copy

Campaign copyLanding, newsletter, display, print, audio, drip, invoice map.editorial/campaign-copy.md.
Social copyFour posts plus short captions and hashtags.editorial/social-media-copy.md.
Owner emailPlain-language email explaining what the kit includes.handoff/owner-email.md.

Send

CoMSAT intakeStage advertiser request, asset links, and claim checks before placement.Template: handoff/linear-kanban-manus-template.md.
Newsletter StudioLoad as marketing sponsor block for email list placement.Route: /newsletter?campaign=latest.
Shop Local / 5280.menuAdd directory profile and StansAuto.5280.menu style landing placement.5280.menu lane.
Print / RadioUse lot card, direct mail postcard, and 15-second spot.print/ and audio/.

Track

ResponsesRoute direct replies to Scott Swan while preserving main lot phone.CRM owner: Scott.
Inventory checksConfirm vehicle availability before every send or post.Same-day check.
BillingPick $50/mo ten-post plan or immediate menu placement.pricing/menu-pricing.md.
Owner handoff

One paragraph SMS

Use this when sending the kit link to Scott or the Stan's owner contact.

Scott, here is the Stan's Auto Sales campaign kit preview: https://copress-dashboard.vercel.app/stans-auto-sales-campaign-kit/ It includes the owner-facing landing page, inventory-photo banner ads, newsletter block, social copy, print/direct mail/radio copy, a production kanban, and the handoff files. Review the page first, then use the Marketing Kit asset cards to inspect each creative and add placement items to the pricing estimate.

Invoice and send mapping

The bundle is structured for CoNewsPress handoff into Newsletter Studio, Shop Local, print, radio, direct mail, social, and campaign billing.

  • IM-210 Local auto dealer showcase landing page
  • IM-315 Newsletter sponsor block
  • IM-415 Display banner set
  • IM-515 Social caption pack
  • IM-620 Print strip, direct mail, and audio script
  • IM-715 Drip follow-up sequence
  • Shop Local directory profile
  • Sales CRM follow-up sequence: Scott Swan, (720) 371-5021
Vehicle availability, mileage, price, and financing terms must be verified with Stan's Auto Sales before publishing specific vehicle claims. Scott Swan is the operator-supplied direct contact for campaign follow-up. Public contact details should match the official site unless Stan's approves a replacement.