# Rick's Cabaret Central City Campaign Copy

Campaign name: Black Hawk Corridor Nightlife Escape

Source pattern: Monarch Casino "Weekend Luxury Escape" showcase structure - hero, landing page, banner set, newsletter block, social copy, print handoff, follow-up sequence, and package mapping.

## Campaign Positioning

Rick's Cabaret & Steakhouse Central City is the late-night finish line for the Central City / Black Hawk gaming corridor: a three-story venue with upscale steakhouse dining, full bar, lounge energy, sports screens, music, cabaret entertainment, and a direct reservation path.

Primary audience:
- Black Hawk casino guests looking for a late-night dinner or party plan
- Denver and Front Range weekend travelers
- Bachelor-party and VIP group planners
- Steakhouse guests who want a night that continues after dinner
- Central City and Black Hawk visitors searching after 6 PM

Core offer:
Reserve a late-night steakhouse table, plan a VIP group night, or call Rick's before the drive up.

Primary CTA:
Reserve Steakhouse Seating

Secondary CTA:
Call (720) 669-9470

Compliance line:
21+ only. Venue is located at 130 Main St, Central City, CO 80427. Campaign copy should say "near Black Hawk" or "Central City / Black Hawk corridor" unless referring to the town audience.

## Landing Page Copy

Headline:
Rick's Cabaret Central City

Subheadline:
The Black Hawk corridor's late-night steakhouse and cabaret escape.

Hero support:
After the tables, slots, and mountain drive, make the night feel planned. Rick's pairs third-floor steakhouse service with a high-energy cabaret lounge in historic Central City, minutes from Black Hawk.

Feature blocks:
- Steakhouse upstairs: premium cuts, wines, champagne, booth seating, and late-night reservations.
- Cabaret downstairs: two floors of entertainment, music, full bar service, and game-night energy.
- Groups and VIPs: bachelor parties, birthday groups, casino-weekend crews, and reservation-first nights out.
- Corridor convenience: 130 Main St in Central City, serving Black Hawk, Central City, Idaho Springs, Golden, and Denver weekend guests.

## Newsletter Block

Subject A:
Make it a late night at Rick's Central City

Subject B:
Dinner, lounge, cabaret - minutes from Black Hawk

Preheader:
Reserve steakhouse seating or plan a VIP night in the Central City / Black Hawk corridor.

Body:
The night does not have to end when you leave the casino floor. Rick's Cabaret & Steakhouse Central City brings late-night dining, lounge energy, full bar service, and cabaret entertainment together at 130 Main St, minutes from Black Hawk.

Start upstairs with steakhouse reservations, fine wines, champagne, and booth seating. Keep the night moving with music, sports on screen, and two floors of cabaret entertainment.

Open Thursday through Sunday from 6 PM to 4 AM. Call (720) 669-9470 or reserve your steakhouse table before you head up the canyon.

CTA:
Reserve Steakhouse Seating

## Display Ad Copy

Leaderboard:
Rick's Cabaret Central City | Late-night steakhouse + cabaret near Black Hawk | Reserve tonight

Medium rectangle:
Dinner. Lounge. Cabaret. Make your Black Hawk night complete at Rick's Central City. 21+.

Mobile:
Near Black Hawk? Reserve Rick's tonight.

Skyscraper:
Start with steak. Stay for the show. Rick's Cabaret Central City.

Social square:
Your casino weekend deserves a finish. Rick's Central City is open late.

## Social Caption Set

Short:
Black Hawk night out? Finish it at Rick's Central City. Steakhouse, lounge, cabaret, and late-night energy at 130 Main St. 21+.

Reservation:
Book the third-floor steakhouse before the drive up. Rick's Central City serves the Black Hawk corridor Thursday through Sunday, 6 PM to 4 AM.

Group:
Bachelor party, birthday crew, or casino weekend? Make Rick's the planned stop, not the last-minute search.

## Print Strip

RICK'S CABARET CENTRAL CITY
Late-night steakhouse, lounge, and cabaret near Black Hawk.
130 Main St, Central City, CO 80427 | (720) 669-9470 | rickscentral.com
21+ only.

## Radio / Audio Spot

Length: 15 seconds

After Black Hawk, keep the night going at Rick's Cabaret & Steakhouse Central City. Reserve a late-night steakhouse table, plan your VIP group, and enjoy cabaret energy just minutes away. Rick's Central City, 130 Main Street. 21+.

## Drip Sequence

Day 0 - Launch invitation:
Dinner, lounge, and cabaret near Black Hawk. Reserve Rick's Central City for the weekend.

Day 3 - Steakhouse feature:
Third-floor steakhouse seating, wines, champagne, and late-night service. Book before the drive up.

Day 7 - Weekend reminder:
Open Thursday through Sunday, 6 PM to 4 AM. Make Rick's the planned finish to the night.

## Invoice Mapping

- IM-215 Nightlife showcase landing page
- IM-315 Newsletter sponsor block
- IM-415 Display banner set
- IM-515 Social caption pack
- IM-615 Print strip and audio script
- IM-715 Drip follow-up sequence