# Campaign Kits Packet

Status: Buildout-ready planning packet
Goal: Create reusable kits for advertisers, contributors, photographers, and town partners.

## Advertiser Campaign Kit

Audience:
Local businesses, venues, guides, professional services, restaurants, casinos, lodging operators.

Core offer:
"Reach readers in the town where they are deciding what to do, where to eat, who to hire, and what to support."

Assets:
- one-page media sheet
- Shop Local profile form
- sponsor tier sheet
- carousel creative specs
- newsletter placement specs
- tracking report sample

CTA:
Claim listing, sponsor a section, or book a campaign review.

## Contributor Campaign Kit

Audience:
Writers, photographers, videographers, community members.

Core offer:
"Submit local stories, photos, event notices, and community updates for editorial review."

Assets:
- upload link
- submission rules
- photo/video specs
- byline form
- payment/invoice workflow note
- rights and usage note

CTA:
Upload photos/video, submit article, submit event, or join contributor roster.

## Photographer / Video Kit

Audience:
Paul Hill and field contributors.

Fields:
- assignment name
- town/site
- event date
- caption notes
- people pictured
- permission notes
- file upload
- invoice line

Rules:
- Do not collect sensitive personal data unless required.
- Do not publish school athlete images without school/source verification.
- Preserve original filenames when possible.

## Town Partner Kit

Audience:
municipal offices, chambers, schools, event organizers.

Assets:
- meeting-notice submission path
- event submission form
- public-records contact list
- correction request path
- sponsorship disclaimer

## First Kit Builds

1. Morrison / Red Rocks contributor upload kit.
2. Black Hawk / Central City casino and dining sponsor kit.
3. Nederland weekly edition advertiser kit.
4. Idaho Springs rafting/outfitter guide kit.
5. Colorado News Press general contributor onboarding kit.

## Acceptance Criteria

- Every kit has one public CTA and one admin review path.
- Upload links appear near the top of pages.
- No secret links are embedded in source docs.
- Kits can be copied into SATCOM cards and email templates.