# CoNews Advertiser Campaign Kit

Status: PROV-506 build artifact  
Generated: 2026-05-14  
Scope: Shop Local, sponsors, weekly editions, city sites

## Goal

Give local businesses one clear campaign path across CoNews city sites, Shop Local listings, weekly editions, and sponsor modules without exposing private pricing, credentials, or unpublished inventory.

## Public Offer

Headline:
`Reach your town before the weekend.`

Subhead:
`Sponsor local news, events, visitor guides, and Shop Local discovery across Colorado News Press town sites.`

Primary CTA:
`Request Campaign Kit`

CTA route:
`https://onboarding.copress.news`

## Sponsor Tiers

| Tier | Use | Public Modules | Internal Review |
|---|---|---|---|
| Basic Listing | local directory presence | name, category, town, website, phone | verify business identity |
| Featured Profile | editorial-style business card | logo, hero image, profile, map pin, CTA | mark sponsored if paid |
| Weekly Sponsor | digital weekly package | newsletter block, sponsor strip, category card | approve creative and dates |
| Town Partner | launch or seasonal package | carousel, event pin, Shop Local feature | review category exclusivity |

## Creative Specs

- Logo: PNG or SVG preferred.
- Hero image: 1600x900 or larger.
- Square ad: 1080x1080.
- Medium rectangle: 300x250.
- Leaderboard: 728x90.
- Mobile banner: 320x50.
- Copy: 80 to 140 character headline, 1 short body paragraph, one CTA.

## Reporting Promise

Report only verified metrics:

- impressions
- clicks
- CTA clicks
- Shop Local inquiries
- event RSVP clicks
- newsletter sponsor clicks

Do not promise sales, ranking guarantees, or exclusive placement unless reviewed.

## Safety Rules

- Sponsored modules must be labeled.
- No private rates in public kit.
- No customer data in static files.
- No unreviewed claims about reach or audience size.
- No gambling, alcohol, medical, financial, or political claims without category review.

## SATCOM Acceptance

- Advertiser kit explains tiers, creative specs, CTA, and reporting promise.
- Kit routes to reviewed onboarding path.
- Sponsored label rule is explicit.
- No secrets, private pricing, or customer data are published.